Pure Good is an independent brand design studio helping good people with good ideas build brands that get seen, heard and remembered. We build with intention, strategy and in collaboration with you.
Friend first. Built to last.
Independent coffee
Dog grooming service
Columbian specialist coffee
Independent coffee
Hey, I'm Scott your problem solving brand specialist and creative educator from sunny Scotland in the UK.
I've specialise in crafting brand identities for start-ups, early companies and founders that are not afraid to be different. I am on a mission to work and stand along side good people who see things differently.
Whether you’re launching from scratch or rethinking something you already have, I use creative strategy and the power of good design, to make people see, hear and remember your story.
What I do
From figuring out what your brand stands for to making sure it works out in the real world, I can help you at each step of the way.
Strategy & direction
Before making anything look good, we work out what it needs to say. Together, we’ll get clear on your audience, positioning, personality and the ideas that will shape your brand.
Discovery
Research
Values, positioning, & tone
Audience
Creative direction
Visual identity
This is where the thinking becomes something people can see. Logos, colour, typography and a flexible visual system designed to make your business distinctive, consistent and recognisably yours.
Logotype, Colour & Typography
Visual direction
Patterns
Iconography
Brand guidebook
Graphic assets
All the extra good stuff that brings your identity to life. Patterns, icons, illustration, social graphics, packaging, print and whatever else your brand needs to show up properly.
Templates, digital & print ads
Packaging, menus & marketing material
Business cards stationery, brochures & printed media
Signage & vehicle graphics
presentation decks, email signatures & infographics,
merchandise, stickers, apparel & exhibition graphics
Brand support
A brand doesn’t stop once the files are handed over. I can stick around to help you roll it out, create new materials and keep everything looking and feeling like it should.
Design support
Brand rollouts
Campaign graphics
Social media content
Marketing materials
What pure good looks like
What people say
FAQ
